A friend was asking me just this weekend about the difference between types of 3D films. This post should help. Thanks to The Optical Vision Site for alerting us to this great 3D Infographic from Sortable.com.
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Variable Polarization and Tint a Breakthrough for Eyewear Transitions Vantage lenses become darker and more polarized as sunlight increases Transitions Optical has announced that their new technology, Transitions Vantage lenses, will be available to consumers beginning today. Why is it revolutionary? After all, variable tint lenses have existed for decades, and there are already examples of variable polarizing lenses. What makes Transitions Vantage so incredible is the combination of the two abilities in one lens. Previously, variable tint (photochromic) lenses got darker in the sunlight, but didn’t polarize (see photo). And while variable polarizing lenses already exist, none of them has the ability to become completely clear for indoor use. However, with Transitions Vantage lenses, the wearer can experience incredibly crisp, clear vision whether indoors or out. This is because not only does the lens darken in sunlight, but the geniuses at Transitions Optical use molecules that move and align when exposed to UV light. The more exposure, the more alignment, which increases polarization. This technology, which Transitions Optical claims has been in the works for almost a decade, is stunning. The doctors and staff at LaFollette Eye Clinic are excited to be able to offer this incredible technology. We have recognized the benefits of lens polarization for years, and touted its positive effects on vision. Now for the first time, our patients can enjoy the technology in a lens that is also usable indoors. Transitions Optical has announced availability beginning today. Why not check out a pair for yourself?  Google's new Project Glass Google Developing Augmented Reality EyewearYesterday Google revealed some early photos showing the design of their augmented reality eyewear. They have dubbed it Project Glass, an improvement over the name “Google Goggles,” a term coined earlier this year. According to a brief press release, Google describes the eyewear as “there when you need it” and “out of your way when you don’t.” The goal is to allow users to explore and share their world more seamlessly than with smartphones. The eyewear is obviously not designed to use while driving (we think) as it may possibly block some vision. But then again, smartphones aren’t for use while driving either. Interestingly, and to their credit, Google is hoping for feedback on the release. They’d like to “start a conversation and learn from your valuable input.” They even ask the question, “What would you like to see from Project Glass?” How would you answer that question? While you decide, enjoy the video below. Google developed it as a way to show how Project Glass may be used in the course of a normal day. And check out the LaFollette Eye Clinic Facebook page for an album of different Project glass photos. Hey, why not like us while you’re there? We’ll keep you up to date on Project Glass and other great advancements in technology.
LaFollette Eye Clinic Uniquely Unaffected by HOYA Manufacturing Delays HOYA and the people of Thailand are recovering from devastating floods In a recent press release, the HOYA Free-Form Company confirmed their manufacturing facilities in Thailand have returned to near-full capacity after devastating floods. “Obviously we’re very happy for our co-workers in Thailand as they get their lives back to some normalcy after the unprecedented flooding they endured,” stated Barney Dougher, President of HOYA Vision Care, North America. He continued, “In addition we are very thankful for our patient customers. They understand that we support them and in turn they have supported us, so we’re happy to have good news regarding materials availability.” Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Click here to learn more about their custom lenses and breakthrough technologies. The eye doctors and staff at LaFollette Eye Clinic rely heavily on HOYA technology to provide patients with custom vision solutions. Fortunately, our supply of HOYA products remained uninterrupted during the floods. LaFollette Eye Clinic was identified by HOYA as a strategic eye care facility in the Southeast, and therefore was spared the interruption in HOYA lens availability that affected most eye care offices in North America. For that, we thank HOYA Vision Care and the HOYA Free-Form Company. Our prayers are with the HOYA employees and the people of Thailand as they continue to recover from the floods that devastated their country.  Vera Bradley eyewear always has stylish temples Here’s a follow up to a previous post about eyewear and makeup challenges. This time we’ll look at Fall trends for glasses and makeup. Also from an article in Eyecare Business Magazine, the trends listed are as new as can be, taken from Fall 2011 runways. Fall Eyewear Trends1. Ornate accesories made several appearances in Fall fashion shows and this translates to eyewear as well, with rhinestones, crystals, and intricate temple designs.  Tortoise is in, as on this ProDesign frame for men 2. The 80s are represented with wild patterns such as polka dots, lace, and plaid, along with bright colors and translucent frames. 3. Not to be left out, the 60s and 70s show up with retro frame shapes ranging from circular to rounded rectangles, with some really oversized eyewear. 4. For men, retro is refined with more subtle styles in black and tortoise. 5. Also for men, preppy looks have returned with bold brow lines, geometric shapes, and smoky or marbled colors.
 Bold, red lips are dominant this Fall Fall Makeup Trends 1. Bold, red lips are high style this Fall, with a hint of orange mixed in. 2. Ultra-long lashes are in vogue, with lengthening mascaras and treatments gaining ground. Even fake lashes are making a comeback. 3. Glittery metallic eyeshadows dominated Fall runways, mostly in shades of silver to blue. 4. As with clothing and eyewear, bright colors are in style for nails and eyes.  Bold lashes and metallic blue eyeshadow is stylish this Fall 5. Bold, accented brows are new for Fall 2011, and complement eyewear well. Eyecare Business Magazine Explores Eye Makeup and Glasses Simple eye makeup and well-defined lashes complements eyewear; note the glare free lenses At LaFollette Eye Clinic we don’t see this topic addressed very often, and rarely is it covered well. However, the October 2011 issue of Eyecare Business Magazine contained a great article about the challenges of wearing eye makeup with glasses. The article also highlighted Fall trends in eye makeup, which will be covered in another post. The article points out that when eye makeup is done well, the eyewear acts as a frame for a beautiful picture. Unfortunately, the number one mistake women make when applying makeup is applying too much and overwhelming the face. Another common problem is smudged makeup, which can collect on eyeglass lenses and nosepads. Both eyewear and makeup experts agree makeup can work well with eyeglasses. To solve some issues, experts suggest cream-based eyeshadows, smudge-proof liners and foundations, waterproof mascaras, and mineral-based powders and blushes. The biggest tip for wearing eye makeup with glasses? Keep it simple. Loading up on makeup to compensate for glasses is counterproductive. Other tips include defining lashes, but make sure the glasses are professionally adjusted so the lashes do not touch the lenses when blinking. You can avoid flaking by using a finishing powder, and by all means choose makeup that complements your own skin tone and not the color of the eyewear. Anti-reflective lenses also serve to accentuate the eyes by cutting glare. Watch for another post or two on this very interesting and useful topic. Sony Pictures to Stop Providing Free 3D Glasses to Movie Studios You may soon pay for standard 3D glasses A September USA Today article revealed Sony Pictures plans to stop providing free 3D glasses to movie studios in May 2012. Instead, movie studios are encouraged to adopt a “guest ownership” business model where moviegoers pay for their own 3D glasses. Common in Europe, this model costs overseas movie patrons an additional $1.36, but they get to keep the glasses. Sony stands to save millions of dollars per 3D movie with the move. Theater groups are not taking the announcement lightly. Regal Entertainment Group has threatened to cut the number of screens devoted to 3D movies if theater owners or moviegoers have to pay more for Sony’s 3D glasses. Other theater groups are upset that the move ends a 6-year practice of splitting costs between studios and theaters. Studios counter that their profit margins are eroding due to declining DVD sales and online movie downloads. Theater groups are worried other studios will follow suit, although Warner Brothers indicated it had no plans to change their business model. Other studios, such as Paramount, universal, and Disney declined to comment. 20th Century Fox offered a vague “we’re evaluating the situation.” Time will tell whether studios, theaters, or moviegoers will eventually foot the bill for 3D technology and 3D glasses. At LaFollette Eye Clinic, we wonder whether Sony’s announcement is worth the uproar. Movie patrons already pay increased prices for 3D movies, under the assumption that both equipment and glasses cost more. That doesn’t seem to have slowed the 3D business. In 2009, only 4% of movies were released in 3D, but they brought in 11% of movie dollars. In 2008, only 8 3D movies were released, and in 2009 20 were released. 2010 saw 49 3D movies released.  Premium 3D eyewear will enhance your 3D experience Unfortunately for moviegoers, the optical quality of free (or cheap) 3D glasses leaves much to be desired. In a world that offers optically correct, clear, and comfortable 3D eyewear, why settle for freebies that negate any mind-blowing 3D effects you paid extra to see? If you are a movie buff, we suggest investing in a high quality pair of 3D eyewear you can call your own. You know no one else has worn them, they are custom fit to you and you alone, and your 3D experience will be markedly improved due to enhanced optical quality.
 The Prodesign Iris is one of many exciting new frames released this Fall A USA Today Article Shares Fall Eyewear Fashion Tips USA Today released an article this month detailing Fall fashion tips for eyewear buyers. The article noted that a third of all prescription eyeglass wearers rely on more than one pair, and around 16 million Americans who don’t need a glasses prescription still choose to wear eyewear in order to be fashionable. What’s hot this Fall? For both men and women, think color. Deep reds, blues, and berry colors are popular choices for women, and men seem to be migrating away from standard black to navy, brown, and tortoise. For both men and women it is common to see even bolder colors used as frame accents. Frame shapes have seen a resurgence of vintage styles. Women are wearing more cat eye shapes, although they have been softened for today’s market. Bold, circular styles dominate mens’ eyewear, as do the still-popular aviators. And, last years’ geek chic trend does not seem to be dying down, as bold, thick frames are found everywhere. |
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